Ice cream bar and worried pint
FREE BEN & JERRY’S
THE PEOPLE’S CAMPAIGN
LIVE · A CITIZEN-LED CAMPAIGN
Ben built a brand with a mission.
Magnum wants to move on without it.

Don’t let Ben & Jerry’s become “frozen mush”.

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Sign the petition, invite 3 friends, and help make the mission impossible to ignore. {{ worldFmt }} people are already behind Ben.

{{ worldFmt }}
supporters
worldwide
Next milestone{{ remainingFmt }} to go → {{ targetFmt }}
FOUNDER FILM
0:58
Already signed? Your private dashboard link is in your thank-you email.
DON’T JUST SIGN. MULTIPLY.

One signature is a drop. Three invites is a wave.

01
✍

Sign in 20 seconds

Add your name to the demand. You instantly become supporter #… with a number that’s yours.

02
🔗

Get your personal link

Your own URL tracks every signature you bring in — and feeds your impact dashboard.

03
💬

Invite 3 people

If every supporter brings 3, this becomes impossible for Magnum’s board to ignore. That’s the math.

This is bigger than ice cream.

It’s about whether a company with a conscience gets to keep one.

What happens when we hit the next goals

More signatures means more pressure: new films, live moments, and public action.

LIVE
{{ worldFmt }}
signatures recorded from this launch
NEXT
175K
Milan’s documentary teaser drops
200K
Livestream with Ben + Dutch supporters
250K
Open letter to the board with live supporter map
500K
Global day of action
FREE BEN & JERRY’S · The People’s Campaign · Independent supporter campaign
Questions or press: support@signup.freebenandjerrys.com
✓ SIGNATURE ADDED

Thanks, {{ firstName }}.

You’re supporter #{{ supporterNumberFmt }}

Your signature matters. But your biggest impact starts now. If every supporter invites 3 people, this campaign becomes impossible for Magnum’s board and shareholders to ignore.

Invite 3 people — pick a channel:
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Your private impact dashboard
This personal link is also in your thank-you email.
{{ referrals }}
signed through your link
NEXT BADGE
Brigade Captain
{{ toNextBadge }} more referrals
{{ firstInitial }}

{{ firstName }}’s impact

Supporter #{{ supporterNumberFmt }} · Amsterdam, Netherlands
{{ referrals }}
signed via your link
18
people invited
#84
rank in Netherlands
#2
Amsterdam worldwide today

Your badges

✓
First Scoop
You signed
✓
Double Scoop
2 referred
✓
Pint Protector
5 referred
3
Brigade Captain
3 to go
🔒
Mission Defender
25 referred
🔒
Boardroom Builder
50 referred
NEXT GOAL
{{ referrals }} / {{ referralGoal }} referrals
Reach 10 and unlock Brigade Captain — a local organiser role.
LIVE PRESSURE ROOM
{{ worldFmt }}
SUPPORTERS WORLDWIDE · {{ remainingFmt }} TO THE NEXT ACTION
{{ worldFmt }} reached175K next
Live supporter map
● last 24h
Amsterdam · #2
Top countries
🇺🇸 United States51,200
🇳🇱 Netherlands38,940
🇬🇧 United Kingdom22,310
🇩🇪 Germany14,005
🇨🇦 Canada8,760
Top cities today
1London+1,204
2Amsterdam+1,118
3New York+940
4Utrecht+612
Top referrers
opt-in only
1Sanne K.214 brought in
2Marcus T.187 brought in
3Anonymous supporter156 brought in
84You, {{ firstName }}{{ referrals }} brought in
AUTOMATED MAIL FLOW

The flow that starts the second you sign

Six emails. Every one carries your personal link and exactly one clear action.

0
SENT IMMEDIATELY
B&J
Free Ben & Jerry’s
to you · campaign@freebenandjerrys.com
You’re supporter #{{ supporterNumberFmt }}. Help us reach 175,000.
Your signature counts. Your personal link makes it bigger.
Hi {{ firstName }}, thank you. You’re supporter #{{ supporterNumberFmt }} in the campaign to free Ben & Jerry’s from Magnum. But this only works when supporters activate other supporters — can you send this petition to 3 people who believe a brand with a social mission shouldn’t be silenced?
🔗 {{ shareUrlDisplay }}
1
+ 24 HOURS
B&J
Free Ben & Jerry’s
to you · campaign@freebenandjerrys.com
Ben has a message for your friends
One short video. Three people. More pressure on Magnum.
Most people still don’t know what’s happening. So we made one short video you can forward without any explanation. If you do one thing today — send it to three people.
2
+ 3 DAYS
B&J
Free Ben & Jerry’s
to you · campaign@freebenandjerrys.com
Amsterdam can crack the top 5 today
Your city is at #2. Help it climb.
The campaign grows fastest where supporters activate each other. Amsterdam is at #2 worldwide. A few hundred more signatures and you overtake the next city.
3
+ 5 DAYS
B&J
Free Ben & Jerry’s
to you · campaign@freebenandjerrys.com
What happened at Magnum HQ in Amsterdam
Watch Milan’s new clip — and share it.
Ben brought the support of thousands of people to Magnum HQ in Amsterdam. This clip shows why this campaign needs to get bigger — now.
4
MILESTONE TRIGGER
B&J
Free Ben & Jerry’s
to you · campaign@freebenandjerrys.com
We’re almost at 175,000
Just a few thousand signatures to the next action.
We’re close. At 175,000 supporters we release the next film and take the next public step toward Magnum and its investors. You’ve already brought in {{ referrals }} people — can you push us over the line?
5
HIGH-REFERRER SEGMENT ONLY
B&J
Free Ben & Jerry’s
to you · captains@freebenandjerrys.com
You could become a Brigade Captain
Your link works. Want to do more?
You’re one of the supporters genuinely growing this campaign. Want to help as a local Brigade Captain — coordinating people in your city, leading the pressure where it matters most?

Add your signature

Demand that Magnum sell Ben & Jerry’s to investors that support the social mission.

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Ben’s 60-sec message
Video URL ontbreekt nog